DIGITAL MARKETING COORDINATOR
Full time - Auckland
Do you have a passion for the latest technology? Do you thrive on increasing the online performance of an innovative company? This could be your dream job.
You will be an integral part of the DJI Ferntech, New Zealand’s drone experts; a company that brings technology, innovation, customer service and expert advice to both our consumer and commercial clients.
The role will involve showcasing our team’s expert knowledge to both loyal customers and new audiences, with the desired outcome of engaging all New Zealanders with our products and services. As the ‘voice’ of the company, you will take responsibility for the successful delivery of email, social and digital communications to our established customer database. This requires a high level of knowledge and passion for technology, as you will be very engaged with trends, news and new product releases.
On top of that, the role involves understanding our complex audience segments, and utilising marketing data to gain further information and insights into how we can improve and grow our business. As a digital marketing expert, you will understand how to grow traffic and conversion rates, as well as overseeing website improvements and enhancing customer experience online.
We are a small, highly-invested team with big ideas and an innovative attitude. As the connection between our team and our audience, you will utilise your skills to make our collective vision happen.
We are looking for someone with the following skills, experience, and abilities:
A passion for drone and camera technology - you must love drones even if you don’t fly one (yet!)
A tertiary-level degree or at least 2+ years in Marketing or related field
A proven talent for outstanding organisation and planning
A strong understanding of marketing tools and platforms that enable successful digital growth, e.g :
Google Analytics and Google Adwords
SEO and SEM
CMS or ecommerce platforms
Email marketing platforms
Social media platforms and management tools
A basic knowledge of Photoshop will be helpful
An excellent communicator with the ability to articulate the various ways technology can be applied to multiple industries
Experience in interpreting data and how it can be utilised to improve customer experience
Strong writing skills with the ability to produce grammatically-perfect content
A highly motivated and self-driven personality with a goal to become knowledgeable in drone technology
A team player who is happy to roll up your sleeves and help out others when required
Roles and responsibilities:
Working with our team to showcase our expert knowledge via online marketing channels
Engaging our customer base with excellent online content
Growing traffic and conversion rates on the website
Improving and maintaining a high level of customer experience on the website
Overseeing and managing SEO, SEM, Google Adwords and Google Analytics
Development of online marketing to new audiences
Maintaining a clear understanding of the competitive environment to position and differentiate our business
Translate strategic insights into actionable outcomes to increase performance across digital
Being the first to know new trends, news and product releases
Work with the team to implement new developments in online marketing, assisting with the execution and reporting on testing initiatives
Maintain an excellent standard in the written and visual representation of the business online
What is on offer:
Working for a local, family-run business, Ferntech, while also having the support of DJI, a successful global brand at the forefront of drone technology
Being part of an expert team that is providing leading technology to both consumers and commercial clients in New Zealand
The opportunity to develop your knowledge and skills to become an expert in a fast-growing, dynamic industry
Working closely with decision-makers
Tangible reward for great work with bonus schemes
A young, positive and inclusive company culture with a flat structure — we are all friends and enjoy working, socialising and flying drones together!
Applicants for this position should have NZ residency or a valid NZ work visa.
Please apply with your CV and cover letter outlining your marketing experience and understanding of drone technology to email@example.com.